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IMBIBE Living with Felicity Evans

Mothers Day 2022 • Women in Business
Introduce yourself, let us know who you are and what is Imbibe?
I am Felicity, the founder and owner of Byron Bay based inner beauty company IMBIBE. Driven by efficacy, naturally-sourced ingredients, clean design, science-backed formulations and sustainable choices, IMBIBE has now grown into the inner beauty, skincare and sexual wellness powerhouse it is today. Since its inception in 2014, we have been fuelling the clean beauty industry with high quality formulations, clinical results and delivering our customers the natural luminosity they deserve, from the inside out.
How has motherhood changed for you since Imbibe?
Motherhood and IMBIBE have always been intertwined. I started the company when I had my two older daughters who were then aged four and two, because I had a host of gut issues and was on my way to an autoimmune diagnosis. Since having my third baby 18 months ago I have come to rely on the range even more to support my breastfeeding journey, reverse the stubborn pigmentation that pregnancy delivered, and negate postpartum hair loss.
Motherhood has made me more efficient, more focussed and more into wellness than ever before. Someone has to keep all the plates spinning, and if mum goes down, the family goes down, so I am taking care of myself and my body as much as I can. IMBIBE is obviously a big part of this as it supports my physical and mental wellbeing.
Your go-to styling tip/secret as a mother?
Keep it simple - less is more! A well cut jean, a clean white t-shirt (if that's even possible with a toddler), a soft, great quality jumper and a boot is all you need. I love the ROWIE pants, they are cut to perfection. They hug in all the right places and keep up with the day-to-day of motherhood and business.
How do you indulge?
For me as a full-time working mum with three daughters indulgence is a full night's sleep, a face mask and some quiet time. How the times have changed! Sunday morning sleep-ins are a non-event these days, but I would not have it any other way. Indulgence is also what you make it: Touching the earth, feeling the salt water on your skin, knowing where your food comes from; these are all indulgences that are a must for me.
I also love to indulge in investment pieces for my wardrobe that I will keep forever and pass down to my daughters. The ROWIE Audette and Leo Longline Knits for example I know I will keep forever. Well made garments, with sustainable fabric choices that surpass any fashion trend - these are my indulgences.
One Imbibe product you couldn't go without?
Without a doubt, our Miracle Collagen. It is based on 10 years of research and development and is clinically shown to stimulate cells within the skin matrix to produce collagen, improve elastin and re-hydrate cells for bouncy, radiant skin at every age, increased hair follicle strength (postpartum hair stunting, anyone?), and nail health. I have developed this product to be tasteless and odourless, so you can mix it into your favorite drink, hot or cold.
One topic you'll bring up any chance you get, and why is it important to you?
Gut health! I know it's not necessarily sexy, and definitely not something you’d bring up at a cocktail party, but gut health is the cornerstone of health, wellness, radiant skin and easy digestion. As Hippocrates, the father of medicine said, ‘All disease starts in the gut’, we are passionate about improving gut health. The first products here at IMBIBE were probiotics for this very reason.
Personally, I suffer from an autoimmune condition, so gut health is even more important to me to stay on top of. I need to show up with the kind of vitality I need to be a mum, and I want to be able to give 100 percent every day, so I take gut health seriously.
In celebration of Mother's Day, every purchase made in our Byron Flagship and Bangalow Boutique this weekend (7th and 8th May 2022) will receive a complimentary 5mL Collagen Protein by IMBIBE.