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  <url>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/cosy-vibes-and-chic-styles-aw24-pt-2-launch</loc>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/anais-spring-23-team-style-boutique</loc>
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      <image:title>Anais Spring &apos;23: Styled Exclusively for You</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/sun-soaked-style-our-boutique-team-unveils-resort-24</loc>
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      <image:title>Sun-Soaked Style: Our Boutique Team Unveils Resort &apos;24</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/as-seen-on/chasing-the-sun</loc>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/as-seen-on/festival-styling</loc>
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      <image:title>Festival Styling</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/guides/denim-fit-guide</loc>
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      <image:title>Denim Fit Guide</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/editorial/autumn-winter-24</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/BLOG_HERO-MOBILE.png?v=1718255169</image:loc>
      <image:title>Eternal Ease: A/W &apos;24 Editorial</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/look-inside-rowie-at-work</loc>
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      <image:title>Look Inside: ROWIE At Work</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/behind-the-a-w-24-campaign</loc>
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      <image:title>From Queenstown with Love: Behind the Lens of A/W 24</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/reverie-pre-spring-24-the-looks-our-team-love</loc>
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      <image:title>The Looks We Love</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/celebrate-reverie-pre-spring-24-with-dayse</loc>
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      <image:title>Celebrating Reverie with Dayse</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/meet-the-muse-porsha</loc>
    <lastmod>2024-08-15T14:03:15+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Reverie-Campaign-BTS-Porsha-20.png?v=1723682813</image:loc>
      <image:title>MEET THE MUSE: Porsha Van Oosterwijck</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/a-taste-of-heirloom-spring-24</loc>
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      <image:title>Palomas &amp; New Arrivals: A Taste Of Heirloom Spring ’24</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/events/soiree-a-paris</loc>
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      <image:title>Soirée à Paris – Step inside our Paris Fashion Week celebration</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/styling-the-season-autumn-winter-24-looks-by-our-boutique-team</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Staff-Style-AW-24-Boutique-Journal-Blog-21-3-2024_-9-12-43_am.jpg?v=1727749755</image:loc>
      <image:title>Styling the Season: Autumn/Winter &apos;24 Looks by Our Boutique Team</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/from-day-to-night-our-boutique-team-s-styling-magic</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE_Blog_Journal-Reverie-Staff-Style_6997-2.jpg?v=1727752105</image:loc>
      <image:title>From Day to Night: Our Boutique Team’s Styling Magic</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/heirloom-spring-24-boutique-styling</loc>
    <lastmod>2024-10-01T14:47:41+10:00</lastmod>
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      <image:title>Infusing Urban Energy with Classic Style: Looks by Our Boutique Team</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/meet-the-muse-carliane</loc>
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      <image:title>MEET THE MUSE: Carliane Paixão</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/a-scented-celebration</loc>
    <lastmod>2024-10-14T12:15:33+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/4.png?v=1728868379</image:loc>
      <image:title>A Scented Celebration: Heirloom meets MILLA MILLA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/editorial/heirloom-spring-24-editorial</loc>
    <lastmod>2024-10-24T09:07:04+11:00</lastmod>
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      <image:title>Heirloom: Spring &apos;24 Editorial</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/artist-in-residence-emfen</loc>
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      <image:title>Artist In Residence: EMFEN</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/sunshine-hotel-event-with-emfen</loc>
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      <image:title>ROWIE X EMFEN: Window to SUNSHINE HOTEL</image:title>
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  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/as-seen-on/silk-revival</loc>
    <lastmod>2024-11-18T15:20:51+11:00</lastmod>
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      <image:title>Silk Revival</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/feels-like-summer</loc>
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      <image:title>FEELS LIKE SUMMER – ROWIE X Feels Botanical</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/guides/from-menorca-with-love</loc>
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      <image:title>FROM MENORCA, WITH LOVE</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/meet-the-muse-annielle</loc>
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      <image:title>MEET THE MUSE: Annielle Moreno</image:title>
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  <url>
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      <image:title>MEET THE MUSE: Alena Larionova</image:title>
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  <url>
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      <image:title>Editorial: Resort ‘25 Runway</image:title>
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  <url>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/Team_Celebrations_ROWIE_Jan25_journalcrop-35_f822107d-6943-46e2-9458-a4bdce096ace.jpg?v=1740543770</image:loc>
      <image:title>Under The Sun</image:title>
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  <url>
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    <lastmod>2025-02-26T15:10:26+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/Journal-Header-Boutique-Team-Styling-RR25_ROWIE-14_4757432b-86c5-4c8d-bd66-6fe0859d5bd7.jpg?v=1740543026</image:loc>
      <image:title>Styled by the Boutique Team – Resort ’25, Our Way</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/international-womens-day-2025</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/2025-MAR-06_-Team-Comms--IWD-mobile-2.jpg?v=1741139979</image:loc>
      <image:title>FOR WOMEN, BY WOMEN</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/layered-and-lined</loc>
    <lastmod>2025-03-24T15:05:04+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-BLOG-AW25-1-SSAINT_GWP-7_b274c850-84f4-4717-b855-68f0e183511a.jpg?v=1742789104</image:loc>
      <image:title>LAYERED + LINED</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/events/mirage-aw25-launch-event</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-AW25_Launch_Event-Journal-23_d8a7a780-2a49-45b3-a841-0e954453c4f3.jpg?v=1743804116</image:loc>
      <image:title>A TABLE SET FOR MIRAGE</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/what-to-wear-festival-styling-edit</loc>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/Mia_Bluesfest_Pre-styling_Edited_5511.jpg?v=1744843037</image:loc>
      <image:title>What To Wear: Festival Styling Edit</image:title>
      <image:caption>ROWIE Boutique Manager Mia styles the Solene Plush Vest, Samantha Lace Top, and the Marina Silk Mini Skirt for music festivals like Bluesfest and beyond.</image:caption>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/guides/postcards-from-seoul</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Journal-AW25-Seoul_Guide-5_4b456de5-053f-49a7-bc1d-36dadfa1de71.jpg?v=1745451206</image:loc>
      <image:title>POSTCARDS FROM SEOUL</image:title>
      <image:caption>A streetscape view of Seoul in Korea, where our founder Rowie Moore visited with her family for a winter getaway.</image:caption>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/events/moments-in-movement</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Journal-AW25-Bluesfest-2025-8_1b8c6d99-140c-4b4a-9879-4a8c80335577.jpg?v=1745318298</image:loc>
      <image:title>MOMENTS IN MOVEMENT</image:title>
      <image:caption>Mia and Hannah wearing ROWIE women’s fashion at Bluesfest 2025 - styled in silk mini skirts with lace and knit tops, paired with boots for a festival-ready look.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/guides/a-memory-of-marrakech</loc>
    <lastmod>2025-05-01T08:24:45+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Journal-AW25-Morocco_Guide-25_13b25cc3-561e-4b99-b0ca-de48579d57d9.jpg?v=1746051885</image:loc>
      <image:title>A MEMORY OF MARRAKECH</image:title>
      <image:caption>A collage of photographer Jamie Green’s travels through Marrakesh, capturing ROWIE’s AW25 MIRAGE campaign and the image featured on the limited-edition MIRAGE Graphic Tee.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/as-seen-on/as-seen-on-aw25</loc>
    <lastmod>2025-05-07T16:09:36+10:00</lastmod>
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    <image:image>
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      <image:title>AS SEEN ON — AW25</image:title>
      <image:caption>@morganfaithsuarez styles the Kaia Linen Straight Pants with the Markus Zip Knit Cardigan from ROWIE’s AW25 Collection.</image:caption>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Journal-AW25-Meet_The_Muse_10.jpg?v=1746683712</image:loc>
      <image:title>MEET THE MUSE: Noortje Haak</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/a-gift-to-savour</loc>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Journal-AW25-Sunflour_Canele_x_Mother_s_Day_4_46d39385-1393-48af-9377-ab13328a6752.jpg?v=1747012340</image:loc>
      <image:title>A GIFT TO SAVOUR</image:title>
      <image:caption>Mother’s Day weekend at ROWIE: new arrivals, complimentary canelés by Sunflour, and a boutique experience in Byron Bay.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/editorial/autumn-winter-2025</loc>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/AW25_Editorial-ROWIE_74.jpg?v=1747203926</image:loc>
      <image:title>Interlude: A/W &apos;25 Editorial</image:title>
      <image:caption>Asti wears the Quinn Merino Knit Vest in Royal Blue layered over the Ramona Stripe Long Sleeve Shirt and Tonya Rose Lace Top, styled with the Marina Silk Mini Skirt in Dove Grey – captured as part of ROWIE’s AW25 Editorial, Interlude.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/mirage-aw25-boutique-team-looks</loc>
    <lastmod>2025-10-28T15:08:09+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Journal-AW25_HQ_Styling_12_52b396b5-b598-4705-9c8f-b90bd964298b.jpg?v=1761624489</image:loc>
      <image:title>STYLE FILES – Boutique Team Styling AW25</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/guides/sun-style-stay</loc>
    <lastmod>2025-07-08T20:45:29+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Byron_Travel_Journal-Cropped_21_e7205997-8adc-4ee9-abc8-777723c14c76.png?v=1751971529</image:loc>
      <image:title>SUN. STYLE. STAY</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/meet-the-muse-mia-arlove</loc>
    <lastmod>2025-08-07T16:05:29+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/1200x1800_MIA-MUSE_982f28d7-f43b-4a8e-bffc-4781d112555e.jpg?v=1754546729</image:loc>
      <image:title>MEET THE MUSE: Mia Arlove</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/as-seen-on/ps25-polka-dot-diary</loc>
    <lastmod>2025-08-29T14:39:56+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Journal-PS25-As-Seen-On-Tess-Sarah-10_0506a8dd-06e5-49b7-a83c-b9ec0cb75914.jpg?v=1756442396</image:loc>
      <image:title>AS SEEN ON — POLKA DOT DIARY</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/guides/tokyo-field-notes</loc>
    <lastmod>2025-08-29T14:40:05+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Journal-RS25-Tokyo-Travel-Guide-16.jpg?v=1756442405</image:loc>
      <image:title>TOKYO FIELD NOTES</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/styled-by-the-boutique-team-sedona-pre-spring-25-our-way</loc>
    <lastmod>2025-10-28T15:06:14+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/rowie-sedona-pre-spring25-boutique-styling-journal_3718.jpg?v=1761624374</image:loc>
      <image:title>Styled by the Boutique Team – Sedona, Pre-Spring ’25 Our Way</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/meet-the-muse-aline-santos</loc>
    <lastmod>2025-10-29T16:31:51+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/Meet-the-Muse_Aline-Santos_BTS-Journal-Mobile-Header.jpg?v=1761715911</image:loc>
      <image:title>MEET THE MUSE: Aline Santos</image:title>
    </image:image>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/editorial/aperture-spring-25</loc>
    <lastmod>2025-11-01T14:13:12+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/APERTURE-_-SPRING-_25-EDITORIAL-Journal-5.jpg?v=1761966792</image:loc>
      <image:title>Aperture - Spring ’25 Editorial</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/rowie-emfen-interview-in-season</loc>
    <lastmod>2025-11-09T14:41:42+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/Em-Fennell-x-ROWIE-_-The-Art-of-Endless-Summer-_In-Season-Artist-Interview_-journal-cover.jpg?v=1762659702</image:loc>
      <image:title>Em Fennell x ROWIE – The Art of Endless Summer (In Season Artist Interview)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/meet-the-muse-anna-goryainova</loc>
    <lastmod>2026-01-11T13:35:16+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/2025-JAN-11_-RR26-Meet-the-Muse-header-mobile.jpg?v=1768098916</image:loc>
      <image:title>Meet the Muse: Anna Goryainova</image:title>
    </image:image>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/editorial/editorial-resort-26</loc>
    <lastmod>2026-01-27T09:10:30+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/2026-JAN-27_-RR26-Editorial-Launch-2_18559ff4-a040-43ff-b07d-422993d1f305.jpg?v=1769465430</image:loc>
      <image:title>Editorial: Resort &apos;26</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/events/rowie-us-launch-nyfw-new-york</loc>
    <lastmod>2026-02-26T09:34:22+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/rowie-nyfw-us-launch-new-york-dinner_4457ec6b-7a16-4bf0-a38c-b1696e64f84e.jpg?v=1772058861</image:loc>
      <image:title>FROM BYRON BAY TO NEW YORK CITY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/behind-the-scenes/meet-the-muse-fernanda-alvarez</loc>
    <lastmod>2026-05-03T14:54:20+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/2026-MAY-03_-RAW26-Meet-The-Muse-1x1-mobile_f073caad-da3a-4b6e-9d33-1cf3173520c7.jpg?v=1777784060</image:loc>
      <image:title>Meet the muse: Fernanda Alvarez</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/editorial/editorial-veil-aw26</loc>
    <lastmod>2026-05-31T16:14:36+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE_AW26_Editorial-blog-image_dba2cfd6-265e-46b8-a96c-b50ca332efbb.jpg?v=1780208076</image:loc>
      <image:title>Editorial: Veil AW26</image:title>
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  <url>
    <loc>https://www.rowiethelabel.com/blogs/boutiques-hq/style-files-boutique-team-spring-25-aozora</loc>
    <lastmod>2026-07-07T09:58:02+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/style-file-s25-ROWIE-header-mobile_a80d83fb-af75-489f-b1b5-3bae407e72c1.jpg?v=1783382282</image:loc>
      <image:title>STYLE FILES – Boutique Team Styling Spring &apos;25 Aozora</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rowiethelabel.com/blogs/editorial/editorial-ps26</loc>
    <lastmod>2026-08-18T14:50:48+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0097/4254/9077/articles/ROWIE-Aug-Editorial-Alba-1-Mobile-Hero_8ee9201c-c53f-4dc1-a3a5-dff407764ded.jpg?v=1787028648</image:loc>
      <image:title>Editorial: PS26</image:title>
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