Sedona is earthy, expressive, and designed for the in-between. Inspired by ‘70s nostalgia and the natural world, this collection blends soft silhouettes with vintage-inspired utility. Crafted in denim, cotton, silk, and French linen, it features tonal polka dots, yarn-dyed stripes, and a grounded palette of burgundy, tangerine, and deep brown — made to be layered or worn alone.
Inspired by the duality of tradition and modernity, the campaign draws from the raw beauty of
the desert, the precision of industrial lines, and the quiet grandeur of distant mountains
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"name":"shop_pay","wallet_params":{"shopId":9742549077,"merchantName":"ROWIE The Label","personalized":true}},{"name":"paypal","wallet_params":{"shopId":9742549077,"countryCode":"AU","merchantName":"ROWIE The Label","phoneRequired":true,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":null,"requiresBillingAgreement":false,"merchantId":"2WEMDRVDDFV86","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=AUD\u0026locale=en_US\u0026client-id=AfUEYT7nO4BwZQERn9Vym5TbHAG08ptiKa9gm8OARBYgoqiAJIjllRjeIMI4g294KAH1JdTnkzubt1fr\u0026merchant-id=2WEMDRVDDFV86\u0026intent=authorize"}}]" access-token="5694efd75b1c209f776257557ad8de07" buyer-country="AU" buyer-locale="en" buyer-currency="AUD" shop-id="9742549077" cart-id="926a14855eb9cfcff7d4feef18e54da1" enabled-flags="["1b55bc27","2d75a54c"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true"> One or more of the items in your cart is a recurring or deferred purchase. By continuing, I agree to the <span id="shopify-subscription-policy-button">cancellation policy</span> and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted. </small> </div>
