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CULTURE
ROWIE the label is an independent fashion brand based in Byron Bay, Australia. Created by designer Rowie Moore, ROWIE the label breathes new life into the contemporary Australian fashion landscape with each new collection. ROWIE creates trans-seasonal classics that will take you from season to season and remain a favourite for years to come. The beloved brand is known globally for their timeless, elegant, and feminine pieces that evoke a carefree sense of ease, reminiscent of the Australian lifestyle. Each piece is crafted with exceptional attention to detail, with an emphasis on using sustainable natural fibres. 

 Rowie is dedicated to small-scale production to reduce environmental impact and ensure that the manufacturing team is treated fairly and not overworked to meet deadlines. 
1 / Our Story
ROWIE the label was founded by designer Rowie Moore in 2013. A family-run business that prides itself on artisanal craftsmanship...

2 / ethical journey
Follow our ethical journey as we continue to progress and provide full transparency in all that we do...
3 / The makers
ROWIE is designed in-house at our Byron Bay head office and produced in Indonesia and China...