/ rōw - ih /
independent women-led fashion
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ZOE, FAITH, MAEVE
Soft layers, easy proportions. Three effortless pieces made for wherever the day leads
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$219.00 AUD
$249.00 AUD
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$249.00 AUD
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$219.00 AUD
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$239.00 AUD
$229.00 AUD
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$279.00 AUD
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The ROWIE Lumière campaign celebrates the optimism of dressing for the moment. Photographed by Jamie Green and fronted by X, the story unfolds across Paris — where fluid silk, European linen, delicate lace and effortless layering move through a city where the best plans are the ones that change. A coffee becomes lunch. Lunch becomes wine. One street becomes five more. The city has a way of pulling you somewhere unexpected.
There's a lightness to every frame. Climbing the steps to Sacré-Cœur. Buying flowers on the way home. Sitting on the curb after lunch, cigarette in hand, because the afternoon's too good to end. Then Sunday at the market — fresh produce, good bread, natural wine with friends at the local bistro. The camera follows moments that feel beautifully unremarkable — the kind you rarely plan for, but remember anyway. It's spontaneous. Curious. Joyful. A reminder that sometimes the best part of the day is everything in between.
