Join us on our journey as we continue to progress and provide full transparency in all that we do.

We strive to align every action with our ethical values in order to move towards a sustainable future. We are constantly working with our suppliers and exploring new fabrics, packaging materials, and sustainable practices in order to improve our ethical journey.

When we have the opportunity, we will always choose our planet and will continue to update you on our sustainable practices as we move forward.

What we're doing, what we're planning...

Shipping Satchels

All of our domestic orders are sent in our new paper mailers that are FSC certified recycled, compostable, reusable and recyclable card.

Boutique Bags

The custom ROWIE paper bags that you'll take home with you when you make a purchase at one of our boutiques are made from 100% recycled card.

Garment Bags

All Rowie garments are packed in compostable Poly Bags, also known as comPOLY bags. These compostable bags are made from bio-cassava and can be composted at home with your food scraps and garden waste.

Custom Stickers

We use custom roll labels made from acid-free, FSC-certified paper and use non-toxic adhesive which means they're compostable and recyclable after use. They're printed using soy-based inks, and even the rolls they come on are curb-side recyclable!



In 2019 we introduced our first sustainable swim collection, made from recycled-techno fabric, ECONYL® regenerated Nylon.

This collection marked a turning point in our journey with sustainable fibres in our ethical journey.

The preferred fibres that we utilise in our yearly collections include natural linen, zero waste knits and organic cotton and wherever possible, we choose the option that will reduce our eco-footprint.

We are continuing to work alongside our factories to improve both of our internal practices and processes.


Since the beginning, we have been dedicated to small-scale production to inhibit waste from overproduction, the use of harmful chemicals, and unethical labour practices.

This means we produce only four collections each year, made to be transseasonal, with a limited run of products in each.

Our goal is to reduce our environmental impact and ensure that the manufacturing team is treated fairly and not overworked to meet deadlines.

Boutiques, Warehouse & Head Office

At ROWIE, we aim to “walk the talk” when it comes to sustainability.

While we are always looking for new ways to re-use, reduce, and recycle, we're continuing to grow and learn in order to improve and minimise our environmental footprint.

We currently implement the following sustainable practices which will be expanded on as we progress:

1. Bring lunch to work with produce from our gardens, and share when we have excess.

2. If we do buy lunch, we choose to support the local, sustainable businesses in Byron Bay.

3. We use reusable Keep Cups for coffee and tea indulgences at our local coffee shop.

More to come 2024.

MORE TO EXPLORE: Campaigns, Journal