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  • Model wearing Percy Curve Seam Jeans in Faded Blue, styled with the Galo Sunflower Lace Tee in Periwinkle by ROWIE the Label, lifestyle shot on a Tokyo street.
    Percy Curve Seam Jeans in Faded Blue, isolated product image on white background, ROWIE the Label.
    NEW
    $239.00 AUD
  • Model wearing a Galo Sunflower Lace Tee in Periwinkle, styled with the Marina Silk Midi Skirt in Cornflower by ROWIE the Label, front studio view.
    Galo Sunflower Lace Tee in Periwinkle, isolated product image on white background, ROWIE the Label.
    NEW
    $169.00 AUD
  • Model wearing a Ramona Silk Long Sleeve Shirt in Periwinkle, styled with the Marina Silk Mini Skirt in Cornflower by ROWIE the Label, front studio view.
    Ramona Silk Long Sleeve Shirt in Periwinkle, isolated product image on white background, ROWIE the Label.
    NEW
    $239.00 AUD
  • Model wearing a Marina Silk Mini Skirt in Cornflower, styled with the Ramona Silk Long Sleeve Shirt in Periwinkle by ROWIE the Label, lifestyle shot in Tokyo.
    Marina Silk Mini Skirt in Cornflower, isolated product image on white background, ROWIE the Label.
    NEW
    $249.00 AUD
  • Model wearing a Blake Contrast Knit Tank top in cream with Ink blue trim, paired with the Vashti Denim Midi Skirt by ROWIE the Label, front studio view.
    Blake Contrast Knit Tank in cream with Ink contrast trim, isolated product image on white background.
    NEW
    $139.00 AUD
  • Model wearing a Vashti Denim Midi Skirt in Classic Denim, styled with the Rania Contrast Knit Tee in Oat Milk by ROWIE the Label, lifestyle shot at a playground in Tokyo.
    Vashti Denim Midi Skirt in Classic Denim, isolated product image on white background, ROWIE the Label.
    NEW
    $239.00 AUD
  • Model wearing Jessica Cargo Pants in Washed Khaki, styled with the Blake Contrast Knit Tank in Ink by ROWIE the Label, lifestyle shot on a Tokyo street.
    Jessica Cargo Pants in Washed Khaki, isolated product image on white background, ROWIE the Label
    NEW
    $229.00 AUD
  • Model wearing a Rania Contrast Knit Tee in Oat Milk, styled with the Jessica Cargo Pants in Washed Khaki by ROWIE the Label, front studio view.
    Rania Contrast Knit Tee in Oat Milk, isolated product image on white background, ROWIE the Label.
    NEW
    $169.00 AUD

The season opens in a palette of layered blues and grounded khaki - hues drawn from steel, sky, and shadow. Silk-blend shirting and cotton–nylon separates bring a refined utility, while barrel-leg denim and lace-trim skirts create deliberate contrast in form and texture. 

EXPLORE THE CAMPAIGN

Shot across Tokyo’s shifting streetscapes, Aozora captures the pulse of a city in constant motion. Sport-luxe ease meets pyjama-core silhouettes, layered with lace trims, silk shirting, and masculine tailoring - an intentional play of contrasts that mirrors the individuality of the city’s style districts. Strong shapes anchor the collection, while subtle textures and curated palettes invite layering, reworking, and reinvention.

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As seen on – @rowiethelabel

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