AOZORA – SPRING '25

The pulse of spring, through Tokyo’s lens

Captured by Ivana Micic and fronted by ROWIE muse Aline Santos, the Spring ’25 campaign moves through Tokyo with the same contrasts that define the collection. Wide crossings give way to narrow backstreets; steel and glass frame moments of quiet intention. The city becomes a canvas for silhouettes that mix sport-luxe ease with pyjama-core drape, lace with tailoring, strength with softness.

SHOP COLLECTION
  • Mira Linen Midi Dress
    Mira Linen Midi Dress in Black. A sleeveless dress featuring a deep neckline, button-through front, and tie-back waist, on a white background
    NEW
  • Model wears Galo Sunflower Lace Tee in Black paired with Marina Silk Midi Skirt in Black
    Galo Sunflower Lace Tee, semi-sheer with woven floral detail, cut with cap sleeves and a boat neckline
    NEW

SHOP THE LOOK

  • Model wearing a Marina Silk Midi Skirt in Cornflower, styled with a Ramona Silk Long Sleeve Shirt in Periwinkle layered under a Cora Spring Blouse in Ink Cotton by ROWIE the Label, lifestyle shot on a Tokyo street.
    Marina Silk Midi Skirt in Cornflower, isolated product image on white background, ROWIE the Label.
    NEW
  • Model wearing a Cora Spring Blouse in Ink Cotton, paired with the Jessica Cargo Mini Skirt in Washed Khaki by ROWIE the Label, front studio view.
    Cora Spring Blouse in Ink Cotton, isolated product image on white background, ROWIE the Label.
    NEW
  • Model wearing a Cole Stripe Crop Shirt in Lagoon, styled with the Suri Lace Mini Skirt in Lagoon by ROWIE the Label, front studio view.
    Cole Stripe Crop Shirt in Lagoon blue, isolated product image on white background, ROWIE the Label.
    NEW
  • Barbara Leather Belt
    Barbara Leather Belt

SHOP COLLECTION

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  • Model in Franka Denim Mini Dress with a White Galo Lace Tee underneath, standing on a subway platform with a yellow train in the background.
    Blue denim pinafore mini dress with scoop neck and welt pockets on a white background
    NEW
    $239.00 AUD
  • Model in Cole Stripe Crop Shirt with Sunflower Yellow stripes and dual pockets matched with the Rocco Lace Boxer Shorts
    Cole Stripe Crop Shirt with cropped, boxy cut and sunflower stripes
    NEW
    $189.00 AUD
  • Galo Sunflower Lace Tee
    Galo Sunflower Lace Tee in Creme, semi-sheer cap sleeves and a boat neckline
    NEW
    $169.00 AUD
  • Model wearing a Galo Sunflower Lace Tee in White paired with Rocco Lace Boxer Shorts in a Sunflower Yellow striped print
    Sunflower Yellow Rocco Lace Boxer Shorts with striped design on a white background
    NEW
    $149.00 AUD
  • Woman in a red linen shorts by ROWIE The Label, paired with a red Goldie Knit Vest standing on a crosswalk in Tokyo, Japan with various signs and advertisements in the background.
    Red Simone Linen Shorts with white stripes on a white background
    NEW
    $149.00 AUD
  • Model wears a Goldie Knit Vest in Siren Red, paired with red Linen Shorts and set again Tokyo city backdrop
    Goldie Cotton Knit Vest in Siren Red by ROWIE The Label with V-neck silhouette and two-button finish
    NEW
    $169.00 AUD
  • White Cora Spring Blouse worn with Siren Red Linen Shorts by ROWIE The Label
    Cora Spring Blouse in Vanilla White showing a mandarin collar and billowed sleeves
    NEW
    $189.00 AUD
  • Model stands in front of black taxi in Japan wearing a ROWIE The Label Jessica Cargo Mini Skirt in white, paired with a Galo Sunflower Lace Tee Shirt and a Cora cropped white blouse over the top
    Jessica Cargo Mini Skirt in Bone White with an elastic waist, centre-front ties, and a side pocket
    NEW
    $169.00 AUD