AOZORA – SPRING '25

The pulse of spring, through Tokyo’s lens

Captured by Ivana Micic and fronted by ROWIE muse Aline Santos, the Spring ’25 campaign

moves through Tokyo with the same contrasts that define the collection. Wide crossings give way

to narrow backstreets; steel and glass frame moments of quiet intention. The city becomes a

canvas for silhouettes that mix sport-luxe ease with pyjama-core drape, lace with tailoring,

strength with softness.

SHOP COLLECTION

SHOP THE LOOK

  • Model wearing a Marina Silk Midi Skirt in Cornflower, styled with a Ramona Silk Long Sleeve Shirt in Periwinkle layered under a Cora Spring Blouse in Ink Cotton by ROWIE the Label, lifestyle shot on a Tokyo street.
    Marina Silk Midi Skirt in Cornflower, isolated product image on white background, ROWIE the Label.
    NEW
  • Model wearing a Cora Spring Blouse in Ink Cotton, paired with the Jessica Cargo Mini Skirt in Washed Khaki by ROWIE the Label, front studio view.
    Cora Spring Blouse in Ink Cotton, isolated product image on white background, ROWIE the Label.
    NEW
  • Model wearing a Cole Stripe Crop Shirt in Lagoon, styled with the Suri Lace Mini Skirt in Lagoon by ROWIE the Label, front studio view.
    Cole Stripe Crop Shirt in Lagoon blue, isolated product image on white background, ROWIE the Label.
    NEW
  • Barbara Leather Belt
    Barbara Leather Belt

SHOP COLLECTION

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  • Model wearing Percy Curve Seam Jeans in Faded Blue, styled with the Galo Sunflower Lace Tee in Periwinkle by ROWIE the Label, lifestyle shot on a Tokyo street.
    Percy Curve Seam Jeans in Faded Blue, isolated product image on white background, ROWIE the Label.
    NEW
    $239.00 AUD
  • Model wearing a Galo Sunflower Lace Tee in Periwinkle, styled with the Marina Silk Midi Skirt in Cornflower by ROWIE the Label, front studio view.
    Galo Sunflower Lace Tee in Periwinkle, isolated product image on white background, ROWIE the Label.
    NEW
    $169.00 AUD
  • Model wearing a Ramona Silk Long Sleeve Shirt in Periwinkle, styled with the Marina Silk Mini Skirt in Cornflower by ROWIE the Label, front studio view.
    Ramona Silk Long Sleeve Shirt in Periwinkle, isolated product image on white background, ROWIE the Label.
    NEW
    $239.00 AUD
  • Model wearing a Marina Silk Mini Skirt in Cornflower, styled with the Ramona Silk Long Sleeve Shirt in Periwinkle by ROWIE the Label, lifestyle shot in Tokyo.
    Marina Silk Mini Skirt in Cornflower, isolated product image on white background, ROWIE the Label.
    NEW
    $249.00 AUD
  • Model wearing a Blake Contrast Knit Tank top in cream with Ink blue trim, paired with the Vashti Denim Midi Skirt by ROWIE the Label, front studio view.
    Blake Contrast Knit Tank in cream with Ink contrast trim, isolated product image on white background.
    NEW
    $139.00 AUD
  • Model wearing a Vashti Denim Midi Skirt in Classic Denim, styled with the Rania Contrast Knit Tee in Oat Milk by ROWIE the Label, lifestyle shot at a playground in Tokyo.
    Vashti Denim Midi Skirt in Classic Denim, isolated product image on white background, ROWIE the Label.
    NEW
    $239.00 AUD
  • Model wearing Jessica Cargo Pants in Washed Khaki, styled with the Blake Contrast Knit Tank in Ink by ROWIE the Label, lifestyle shot on a Tokyo street.
    Jessica Cargo Pants in Washed Khaki, isolated product image on white background, ROWIE the Label
    NEW
    $229.00 AUD
  • Model wearing a Rania Contrast Knit Tee in Oat Milk, styled with the Jessica Cargo Pants in Washed Khaki by ROWIE the Label, front studio view.
    Rania Contrast Knit Tee in Oat Milk, isolated product image on white background, ROWIE the Label.
    NEW
    $169.00 AUD

MORE TO EXPLORE: Campaigns, The Label, The Makers, The Journey