Photographed by Jamie Green and fronted by Prune Pauchet, the story unfolds across Paris — where fluid silk, European linen, delicate lace and effortless layering move through a city where the best plans are the ones that change.
A coffee becomes lunch. Lunch becomes wine. One street becomes five more. The city has a way of pulling you somewhere unexpected.
There's a lightness to every frame. Climbing the steps to Sacré-Cœur. Buying flowers on the way home. Sitting on the curb after lunch, because the afternoon's too good to end. The camera follows moments that feel beautifully unremarkable — the kind you rarely plan for, but remember anyway.
The collection embraces that same spirit. An easy confidence. A playful sense of freedom. Silk dresses, floral jacquards, lace separates and superfine merino are chosen instinctively, worn naturally, lived in properly. Romantic without feeling precious.
A little sunlight. Good company. One more stop before heading home.
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"supports_subs":true,"supports_def_opts":false,"name":"shop_pay","wallet_params":{"shopId":9742549077,"merchantName":"ROWIE The Label","personalized":true}},{"supports_subs":false,"supports_def_opts":false,"name":"paypal","wallet_params":{"shopId":9742549077,"countryCode":"AU","merchantName":"ROWIE The Label","phoneRequired":true,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":null,"requiresBillingAgreement":false,"gatewayType":"CONNECTED","merchantId":"2WEMDRVDDFV86","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=AUD\u0026locale=en_US\u0026client-id=AexZEtAxk09Ncgj6FSWFFyGKbxxAZ_LTyJ2DPdJWl1YUlecinmc5AfIaRF2qYjWlusWahlzz6SVkY5Ci\u0026merchant-id=2WEMDRVDDFV86\u0026intent=authorize","serviceableCountryCodes":["AE","AG","AL","AM","AT","AU","BA","BB","BD","BE","BG","BR","BS","BZ","CA","CH","CK","CL","CN","CO","CR","CV","CY","CZ","DE","DK","DM","DO","DZ","EC","EE","EG","ES","ET","FI","FJ","FK","FR","GB","GL","GN","GR","GS","GT","GY","HK","HN","HR","HT","HU","ID","IE","IN","IO","IS","IT","JO","JP","KH","KR","KY","LA","LI","LS","LT","LU","LV","MA","MC","ME","ML","MO","MQ","MS","MT","MV","MW","MX","MY","NC","NG","NI","NL","NO","NZ","PE","PH","PL","PT","QA","RO","SE","SG","SI","SK","SN","SZ","TC","TH","TJ","TR","TT","TW","TZ","UG","UM","US","UY","UZ","VG","VN","VU","WS","YT","ZA"]}}]" access-token="5694efd75b1c209f776257557ad8de07" buyer-country="AU" buyer-locale="en" buyer-currency="AUD" shop-id="9742549077" cart-id="c79b438be3b9b26c4ea2bdd05cdaf2e9" enabled-flags="["1172c16a","a1d1f9a1","f5afabb3","370070f3"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> </div>