FOR WOMEN, BY WOMEN
Meet the muses shaping ROWIE this International Women’s Day.
"ROWIE started as a one-woman market stall - driven by a love of creating and a deep connection to our local community. From the beginning, I’ve seen how powerful it is when women support each other - whether in business, creativity, or simply in the way we show up for one another.
But there’s still more to do. Accelerating action is about making space, lifting others up, and ensuring every woman has the chance to carve her own path. Real progress happens when we move forward together - and that’s something we’ll always stand for."
- Rowie Moore, Founder
At ROWIE, these values run deep. We asked our team what this year’s International Women’s Day theme, Accelerate Action, means to them - here’s what they shared...
"I feel so lucky to be surrounded by so many inspirational, motivated, and supportive women at ROWIE, and I’m so proud that all of our leadership within the company is female. I think it’s so important to create a culture where everyone has the same shot at success and feels respected, no matter who they are."
- Brodie, Boutique Manager
"Watching my 21-year-old daughter, I see both progress and pressure. She has choices I never had, yet she carries the weight of expectation - to do more, be more, have it all. I want to protect her from the struggles I faced, yet she’s pushing boundaries I never imagined. The fight for equality isn’t over, but she has power. Power to take space, to push forward. I’m proud of her - for living on her terms, for rewriting the rules."
- Mez, Customer Care Manager
"ROWIE has always been shaped by women - from our own team to the artists and creatives we collaborate with. Accelerating action means celebrating their work, sharing their stories, and making sure their voices are heard. It’s about recognising the women around us and ensuring they always feel valued and supported."
- Olivia, Marketing Manager
"Accelerate action to me means taking prompt, purposeful steps to drive change and make a real impact, especially when it comes to advancing equality and creating opportunities for women."
- Mia, Boutique Manager
