Tokyo moves fast - neon lights, quiet gardens, and streets that pull you in at every turn. It’s the backdrop to our Spring ’25 campaign, and one of ROWIE’s most-loved destinations. Here’s how we do Tokyo.
TOKYO FIELD NOTES
I love the mix of Tokyo - quiet gardens hidden behind skyscrapers, centuries-old craft next to modern design, and the most inspiring street style everywhere you look. It’s a city I’ll never tire of.
- Rowie x
STAY
Hotels in Tokyo are more than a place to sleep - they’re an extension of the city’s style.
TRUNK HOTEL, SHIBUYA
For when you want the full design-led experience. Buzzing, contemporary, and as photogenic as it is comfortable.
ILLI STAYS
Kitchens, living spaces, and laundries give the feeling of living like a local, with options across Shibuya, Shimokitazawa, and Shinjuku.
MUSTARD HOTEL, SHIMOKITAZAWA
Affordable, in the thick of Tokyo’s vintage and street-style scene.
EAT
In Tokyo, food is an art form - high-end, hole-in-the-wall, or straight from 7/11.
HIGASHIYA
Refined Japanese sweets in a space that feels like a gallery.
TEMPURAYA MIYAKAWA
Across from Nezu. Classic tempura with no bookings - arrive before they open, and if there’s a line, it’s worth the wait.
CAMELBACK
Known for coffee and inventive sandwiches. Order to go, then wander to nearby Yoyogi Park.
ROSE BAKERY, DOVER STREET MARKET
Coffee and cake before exploring the multi-level concept store - part gallery, part fashion destination.
BROWN RICE TOKYO, OMOTESANDO
Plant-based dining with intention. The Seasonal Set Menu is the highlight - reserve ahead.
DOTCOM SPACE
A minimalist café worth noting. The cheese toast with honey is a standout.
7/11
Onigiri, pizza buns, ginger shots. Low-key iconic.
STUDIO MULE
Vinyl on rotation and natural wine by the glass. No list, just tell them your taste and let it unfold.
EXPLORE
Tokyo is a city that rewards curiosity - the more you wander, the more it gives back.
KAPPABASHI KITCHEN STREET
The home of Japanese ceramics, knives, and tools. Stop at FUWARI for ceramics and KANAYA BRUSH for handcrafted brushes.
NEZU MUSEUM & GARDENS
A modernist building set against tranquil gardens. Inside: an art collection; outside: quiet green calm - and a café serving the best Japanese sponge cake.
TOKYO CITY FLEA MARKET (OI RACECOURSE)
A weekend treasure hunt - everything from vintage fashion to rare finds.
SHIMOKITAZAWA
Vintage shops, small bars, and street style that sets the tone for the city’s next wave.
YOYOGI PARK
A Saturday institution. Teenagers practicing dance routines, performers scattered across the lawns, energy everywhere.
THE STREETS THEMSELVES
The real Tokyo is found by walking with no destination. Every corner offers something unexpected.
COMING SOON — SPRING ‘25
Be first in line for our new collection.
