Framed by Tess Leopold’s lens and embodied by ROWIE muse Mia Arlove, the campaign explores the quiet beauty of seasonal transition - where light shifts, layers soften, and instinct takes shape. Set against rolling hills, sun-washed timbers, and silhouettes with a nod to vintage utility, Sedona channels a distinctly feminine take on 70s ease. It’s a landscape that mirrors the collection’s palette - warm tones, tactile fabrications, and pieces designed for movement.
This is Pre-Spring through a cinematic lens: expressive, grounded, and made to be worn with
feeling.
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