As the Assistant Boutique Manager (2IC) for ROWIE, you’ll play a key role in supporting the success of our Byron Bay and Bangalow boutiques. Working closely with the Boutique Manager, you’ll help lead daily operations, elevate the in-store experience, and support a strong, brand-aligned team.
Area of responsibility include:
Customer Experience & Sales – Deliver exceptional, brand-aligned service while driving sales performance, KPIs, and personalised styling.
Retail Operations – Support the day-to-day running of the boutiques, including stock flow, store standards, and operational procedures.
Visual Merchandising & Brand Presentation – Maintain a visually elevated store environment aligned with ROWIE’s aesthetic and storytelling.
Team Support & Leadership – Mentor and guide the boutique team, stepping into a leadership role when the Boutique Manager is off-site.
Content & Brand Representation – Contribute to boutique content and represent ROWIE with confidence, professionalism, and strong product knowledge.
Seasonal Launches & Planning – Support the execution of collection launches, VM updates, and peak trade preparation.
Expectations
Previous experience in a senior retail or Assistant Manager role
Strong interpersonal, styling, and communication skills
Confident supporting team performance and leading on the floor
Highly organised, proactive, and detail-oriented
Passion for customer experience and brand storytelling
Alignment with ROWIE’s values, aesthetic, and retail philosophy
WHAT WE OFFER
Generous seasonal wardrobe gifting.
Family and friends discount.
Supportive and collaborative team environment.
TERMS
Permanent Part-Time
Located at our Byron Bay & Bangalow Boutiques
Must be available for weekends, public holidays, and peak trade periods
To apply please send your CV, portfolio and cover letter outlining your experience and why you are perfect for this position to brodie@rowiethelabel.com
